Category: Marketing
February 1, 2005
Wired on Folksonomies
Thomas Vander Wal is quoted throughout a new Wired article — Folksonomies Tap People Power — which provides an overview of folksonomies, how they started, and mentions possible marketing implications. (Can folksonomies really highlight user’s interests?) I found this bit interesting: [Steve] Rubel [of Micro Persuasion, a public relations blog,] also said he’d like to see services like Google add… 
July 23, 2004
Microsoft Patent and the Future of Advertising
The patent system may be getting out of hand (understatement). Microsoft’s WebTV has received a patent for, “methods and apparatus for encouraging viewers to pay attention to television programs, commercials in particular, by offering viewers some incentive to watch.” What it boils down to is some sort of electronic quiz where you rack up points/prizes for correctly answering questions that…